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Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?
Visual communication is a much-discussed topic here on the blog. A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a...
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How to Boost Your Number of Followers on Instagram
The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram, video sharing apps, visual storytelling and much more....
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Monitor Your Brand’s Instagram Activity with New Reporting Tool
In my blog post How to Boost Your Number of Followers on Instagram, I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor...
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VenueSeen: New Monitoring Tool Brings Customers and Brands Closer Together
The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms...
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Social, Local, Mobile: The SoLoMo Revolution
The rise of smartphones has paved the way for the SoLoMo revolution. Today, people are increasingly using social media as a natural part of their everyday lives, especially when on the move. People...
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Instagram and Pinterest for Storytelling: Grey Goose’s Social-Mobile Campaign
The French vodka brand Grey Goose just launched an innovative social campaign to tell their brand story based on Instagram and Pinterest in order to drive awareness for the new Grey Goose Cherry Noir....
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Instagram’s New Web Profiles: The Value for Brands
The 100 million strong photo-sharing community Instagram just launched web based profiles. It gives users access to their profiles through the web in a sleek yet oddly familiar Timeline-evoking...
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How to Meet Your Consumers’ Social Media Expectations
Already on Facebook, Twitter and Pinterest? Then you have taken the first baby steps to understanding what your consumers expect. The crucial part of being commercially successful on social networks,...
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2012 in Recap: The Year of Visual Social Media
2012 was a significant year for Social Media with milestones such as Facebook reaching 1 billion monthly active users worldwide, the Pope joining Twitter, Red Bull Stratos pulling the all time...
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gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition
Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable,...
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Brands Rocking Instagram
Instagram has gained a large popularity during the past years – more than 100 million people have signed up and the platform has even outscored Twitter in number of active, daily users. But how can...
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Social Videos – Why, Where And How?
Visual content has always been important in social media, but 2013 has set whole new standards. Facebook has opened up for larger images and visual social platforms like Instagram, Vine and Pinterest...
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Where’s Social Media Going in 2014?
2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. We’ve looked into our crystal ball and made predictions...
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15 Amazing Instagram Facts [infographic]
Instagram has been part of our lives for four years and most of us use it either privately or for business purposes. We fell across some pretty interesting facts on Expanded Ramblings and Inside...
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The Importance of Localized Branded Content on Social Media
The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? And do you...
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Content Creation – From Quantity to Quality
Nowadays, almost everyone agrees that on most Social Media networks content is king. However, content without context is just messages without any bond to your long-term brand strategy and audience....
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Twitter Aim to Regain Momentum with New Video & Group Message Features
Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been...
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Branded Content: 6 Things To Remember before Publishing
We all know that tight deadlines and a busy everyday life at the office can make you compromise or perhaps skip double-checking. Therefore, as a little help to content marketeers, we have made a small...
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Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a...
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Make Your Digital Marketing Matter
Did You Know: 4.6 billion pieces of content are produced daily. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that...
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